This campaign is focused on the urgent need for assistance following the devastating wildfires in California. This conveys a sense of community and compassion, encouraging people to come together to support those affected.
The victims have emergency needs, such as shelter, food, and medical assistance. The importance of donations, whether monetary or in-kind, will go a long way to provide essential supplies, and medical care, rebuilding efforts which includes, homes schools, hospitals, community centers, etc. It will also help to support the local economies that struggle as a result of the disaster, which will help to foster hope.